Divya M B – Founder of Kalpamrutha™ Swadeshi Living

Diploma, B.Sc. & M.Sc. in Fashion Technology
MBA in Marketing
Founder & CEO, Kalpamrutha™ Swadeshi Living
Based in Karnataka, India

About Divya

A founder's journey — from an idea, to a movement

Every big brand starts as a small, stubborn belief. Mine began with a question: why shouldn't everyday Indian households have access to oils, soaps and essentials made the way our grandmothers trusted — pure, traditional, and honest about what goes into them?

My academic grounding in Fashion Technology, followed by an MBA in Marketing, gave me the creative eye and the business discipline to turn that belief into something real. What started as a handful of wood-pressed oil bottles sold at a single exhibition stall has grown into Kalpamrutha Swadeshi Living — a brand spanning food, wellness, personal care, handloom and rural enterprise.

I didn't have a roadmap when I started. I had conviction, a willingness to learn from every customer who walked up to our stall, and the belief that traditional Indian knowledge deserves a modern home. That's still what drives me today.

My Entrepreneurial Journey

From one exhibition stall to a Swadeshi movement

This wasn't built with a marketing budget. It was built one conversation, one customer and one hard-won lesson at a time — and it's still being built today.

The spark

Starting with nothing but conviction

No investors, no factory, no brand name people recognized — just a belief that traditionally made products deserved a place in modern Indian homes, and the discipline to go learn how to make them properly.

Facing the market

Taking the risk of meeting customers face-to-face

Instead of hiding behind advertising, I took our products directly to communities through exhibitions and awareness programmes — standing at a stall, answering hard questions, and earning trust one conversation at a time.

Turning point

From selling to building

The feedback from thousands of those conversations pushed Kalpamrutha from reselling into owning our own manufacturing, opening Swadeshi Mart retail outlets, and launching Kalpamrutha.com — the moment this stopped being a stall and became a company.

What's ahead

Building for the next decade

The journey continues toward experiential retail, Kalpamrutha Experience Centres, and a broader ecosystem of trusted Indian products — with the same conviction I started with, at a much bigger scale.

The Startup

Building Kalpamrutha™ Swadeshi Living

Kalpamrutha™ Swadeshi Living is being developed as an integrated Indian consumer and lifestyle brand, inspired by traditional products, local enterprise and conscious living. Rather than restricting the brand to a single category, our vision is to gradually build an ecosystem of products and experiences that become part of everyday family life — growing responsibly, category by category.

My vision: connect traditional knowledge, local enterprise, responsible manufacturing, modern retail & digital commerce, and customer awareness — into one trusted Indian lifestyle brand.

Order on Kalpamrutha.com ↗

Our journey currently includes

Traditional & wood-pressed oils Herbal wellness soaps Eco-friendly lifestyle products Handloom & textiles Indian handicrafts Swadeshi retail E-commerce Customer awareness programmes Exhibitions & promotional activities Future experience & hospitality concepts

Women entrepreneurship

I believe entrepreneurship can create meaningful economic and social opportunities for women. As Kalpamrutha grows, I hope it creates room for more women to participate in manufacturing, retail, artisan networks and local commerce.

Our Product Journey

Products inspired by everyday Indian living

Order on Kalpamrutha.com ↗

Traditionally prepared oils

Core category

Wood-Pressed Coconut Oil

Produced from copra using a traditional wood-pressing process, for customers seeking traditionally processed coconut oil for everyday household use.

Wood-Pressed Groundnut Oil

A traditionally processed cooking oil created for regular Indian kitchens.

Almond Oil

Carefully prepared almond oil suitable for multiple personal-care applications.

Traditional Castor Oil

Prepared with focus on traditional processing practices and multipurpose household use.

Herbal Soaps

Kalpamrutha Wellness

Handmade herbal soaps built on coconut and castor oil bases — our entry into everyday wellness and personal care.

Haldi Glow

Neem Fresh

Coffee Scrub

Almond Scrub

Sandal Glow

Swadeshi lifestyle products

Curated from Indian makers

Beyond what we manufacture directly, Swadeshi Living showcases products sourced from Indian makers, artisans and traditional industries — one platform to discover them together.

Handloom textiles Khadi products Traditional sarees Handcrafted accessories Eco-friendly household products Bamboo & wooden products Channapatna toys Traditional games Home & lifestyle products

Manufacturing

From product idea to production

Building our own manufacturing capability has been central to the Kalpamrutha journey. Rather than remaining only a reseller, we're progressively developing the ability to understand and control how our core products are made — currently our traditionally processed oils and handmade herbal soaps. Manufacturing gives us a way to connect traditional processes with the expectations of today's consumers.

Our approach focuses on

Understanding raw materials
Working closely with sourcing partners
Maintaining process discipline
Developing consistent product standards
Learning directly from customer feedback
Improving packaging & presentation
Building systems for future growth
Traditional process, modern consistency

Retail

Kalpamrutha Swadeshi Mart — taking the brand directly to customers

Retail has taught us more about our customers than any other part of the business. Through Kalpamrutha Swadeshi Mart, we've created physical spaces where people can discover our products and interact directly with the brand.

Current outlet

Maitri Heritage Resort

An active Swadeshi Mart retail presence, bringing Kalpamrutha products to visitors in an experiential setting.

Earlier outlet

Anand Vihar

One of our earliest retail initiatives, where we first learned how customers discover and buy Kalpamrutha products in person.

What retail has taught us

Customer buying behaviour Product preferences Pricing Packaging Merchandising Repeat purchasing Consumer education

Building the Brand on the Ground

42+ exhibitions & awareness programmes across Karnataka

Kalpamrutha has been built largely through direct interaction with people — meeting consumers personally, demonstrating products and explaining the thinking behind traditionally processed products.

Featured event

Halli Habba 2024

Rajarajeshwari Nagar, Bengaluru — 27 & 28 January 2024

Through our exhibition stall, we introduced visitors to traditionally prepared Kalpamrutha oils and shared how traditional oil-extraction practices connect to everyday, conscious household choices — a chance to meet families directly and answer their questions.

From the field

A selection of exhibitions and events where Kalpamrutha has met its customers face-to-face.

Halli Habba 2024 — Rajarajeshwari Nagar

Millets & Organics International Trade Fair 2024

Bengaluru Swadeshi Mela 2024 — Jayanagar

Bengaluru Namma Saras Mela 2024

Mysuru Bahuroopi Theatre Festival 2024

IFRC Limitless Youth Innovation Academy

To add more event photos later, copy one <figure> block above in front-page.php and swap in a new image URL and caption.

Let's Connect

Collaborate with me

Whether it's entrepreneurship, partnerships, retail opportunities, manufacturing or the Kalpamrutha journey — I'd be happy to connect. For product orders, visit Kalpamrutha.com directly.

Company Kalpamrutha Food and Beverages Private Limited

Website www.kalpamrutha.com

Email divya@kalpamrutha.com

Phone +91 94807 42200

Location Karnataka, India

Place a Product Order ↗

Building a brand rooted in tradition.
Creating opportunities for tomorrow.

The Kalpamrutha journey, in numbers

A founder's journey — from an idea, to a movement